STILT
BookCradles
STILT is an international niche brand designing book cradles for the preservation and display of antiquarian books. The brand serves collectors, libraries, and cultural institutions worldwide.
Although highly respected within the rare book community, STILT relied mostly on word of mouth. Its online presence was the only tangible platform for new international audiences to discover the brand.
Services
Research & Communication Advice
Design Online Brand Identity
Art Direction
Visual direction
Photograph & Videograph
Tools
Fuji XT5, Adobe Creative Cloud
Content layout for the Instagram
Main Challenge
While the STILT website reflected STILT’s refined craftsmanship and expertise, the Instagram presence lacked the same level of consistency and authority.
The challenge was to align the brand’s digital communication across platforms and translate its craftsmanship and cultural sensitivity into a clear and consistent visual language.
Solution
The visualization's design solution was research-based. Every creative and strategic choice traces back to one of three research tracks. The flowchart below provides an overview of the entire process.
More Visual Output
As mentioned, a communication design package has been delivered to the client, few more visual design products are showcased below here to show a good undertanding of how I approached the visual directing and design to achive the needs and research findings to help the brand achive it's goal.
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© 2026 Wei Ting Lin. Portfolio and design work. All rights reserved.